Product Marketing Manager

Job description

Bright River is the visual content solutions provider of choice for many of the world’s leading e-commerce brands and retailers. Visual content solutions create rich, engaging online shopping experiences that help convert customers from browsing to purchasing, and enable studios to streamline their visual content production for fast pace product turnover. 

With their end-to-end, scalable solutions, from visual product content analysis and optimization to post-production image editing and CGI creation, Bright River empowers brands and (r)etailers to increase revenue through effective online merchandising.


Established in 2006, Bright River is growing rapidly with headquarters in Haarlem, the Netherlands and a second head office in New York, NY. With 750 employees in five offices across three continents globally, Bright River serves customers worldwide with a strong foothold in the United States.


To support our ambitious growth objectives, Bright River is looking for a Product Marketing Manager to join the team.


 

What is your Mission?

The right person for this role has solid knowledge in value proposition development with hands-on experience in new product launches. Together with the other members of the ‘launch team’, your main responsibility will be to help transform an idea into a marketable product/service along with a GTM strategy, a sustainable business model, positioning, messaging, and pricing. Internal communications as well as sales enablement are equally important to ensure consistency when telling the world the story of our products and services. We are not looking for a marketing generalist, but for a product marketing specialist with experience in product development & management, and productising services.    


A few of the task you’d either own or contribute towards:

  • Develop value propositions tailored to each buyer persona for existing/new products and services by making complex matters simple(r) to understand and relate to.  
  • Develop the GTM strategy, including writing and producing marketing collateral: From emailers and cold call scripts through to website copy, FAQs, and sales enablement materials.
  • Drive and lead the commercialisation of products. Measure and optimise the buyer journey as it relates to product feature adoption and usage.

Requirements

How to stand out from the rest?

  • Native English speaker is a strong plus.

  • Experience with tech-enables managed services in a B2B environment.

  • 3-6 years of experience in B2B product marketing with a proven track record in taking end-to- end responsibility of marketing scalable products, from idea generation to execution.

  • Excellent communication and content writing skills in English

  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across multiple departments and stakeholders to bring the product to life.

  • Strategic thinker, able to balance long-term vision with short- and medium-term goals.

  • Tech-savvy mindset. Self-starter. Proactive.

  • Willingness to roll up your sleeves and get things done.

What you’ll get in return?

  • Plenty of room for development and learning on-the-job under excellent conditions and the choice of working 4 or 5 days a week.

  • Being part of a structured and aligned team that’s working with the Scaling Up method.

  • Joining a growing marketing team in a key role.

  • The opportunity to be part of a fast-growing international scale-up with offices in 5 cities, across 4 countries and 3 continents.

  • Joining a team of passionate, hard-working professionals that also know when and how to relax and have fun.

  • Working in the city center of Haarlem, above the central station, with daily lunches, fresh fruit and drinks with your colleagues on Friday afternoons.

  • Participate in the yearly international team event in a cool location where the new year is planned and the past year celebrated.